Finnish Association of Vision and Eyecare

Finnish Association of Vision and Eyecare (NÄE ry) is a non-profit association that specialises in vision and eye health. Our mission is to provide information to companies and professionals working in the industry and to actively promote their interests.

Advocacy is our most important task

We promote our members’ interests and rights in business, health care and education. These days, more than 80% of all new legislation in the field comes from the EU, so we work closely on international level, as well as locally.

We are always happy to help! We offer member companies contractual and legal advice as well as answer their questions in consumer dispute situations. Näe-magazine and communications aimed at members offer information and inspiration.

Education and research are the key elements of our operations. We encourage our members to obtain education at member prices and carry out development projects together with research institutes and educational institutions.

We believe in the power of cooperation

Our organisation consists of vision and eye health professionals as well as product retailers in the sector. Currently, about 80% of all vision and eye health operators and product retailers operate within NÄE ry.

By gathering together experts from different sectors, companies and organisations, we generate sustainable success.

Among our partners are the Nordic Council of Opticians (NOR) and the European Council of Optometry and Optics (ECOO). In Finland, we work with the Finnish Commerce Federation and the Federation of Finnish Enterprises.

Take a look at our association’s strategy  – we strive together towards the world’s best eyecare!


Professionals of vision from around Europe to meet in Helsinki next year

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Latest news

Media release April 15 2020:

Corona pandemic thwarts record sales in optics business

Media release November 12 2019:

Sales in optics increase by almost 10%

Media release September 3rd 2019:

Growth in the optics business supports development of eyecare

Media release May 16th 2019:

Custom lenses and other quality, developed products accelerate growth in the optometry field

Media release March 18th 2019:

Continued growth in the vision and eye care field

Media release 21.11.2018

Stable growth in the optics business helps to safeguard eyecare services

Media release 30.8.2018

The optics business continued to grow – the warm, sunny summer boosted sales in sunglasses

Media release 31.5. 2018

Growth continued in optical retail sales

Media release 15.3. 2018

Price competition boosted sales in optometry to a record high

Media release 14.11.2017

Retail sales in optometry dip after long period of growth

Media release 30.8.2017

Sales in optometry were favourable – positive expectations abound

Media release 17.5.2017

More than a half billion in sales in the vision and eye care field

Media release 2.3.2017

Optometry business achieves favourable results

Media release 14.1.2017

Finnish Association of Vision and Eyecare awards international expert and networking promotor

Press release 22.11.2016

Decline in Retail Business in Optical Field Tapers

Press release 31.8.2016

Retail Business in Optical Field Perks up -up

Press release 2.6.2016

Strong growth in spectacle sales shrinks in first quarter

Press release 12.5.201

Joint advocacy for optometrists and eyecare clinics


The Finnish Association of Vision and Eyecare publishes a trade magazine about vision and eyecare.
The Näe-magazine is published 5 times a year. More information here (in Finnish)

Are you interested in advertising in the magazine? Please see the mediainfo.


Finnish Association of Vision and Eyecare (NÄE)
Tel.: +358 29 3000 900

Mailing and street address: Eteläranta 10, 00130 Helsinki


Mr. Panu Tast, MBA, optometrist
Tel.: +358 40 5422 227

Chairman of the Board:

Mr. Pekka Palmu, optometrist
Tel.: +358 400 596033