Together towards the best vision care in the world
The Finnish Association of Vision and Eyecare represents optometrists, ophthalmologists and ophthalmic laboratories, manufacturers, importers, wholesalers, and personal and educational organisations serving the industry. Our aim is to ensure that quality vision products and eye care services are available to all Finns in an equitable and cost-effective manner.
Näe ry’s key advocacy goals
The purpose of Näe ry’s advocacy work is to make Finland’s eye care the best in the world in terms of quality, accessibility, and cost-effectiveness.
Our key goals are:
1) integrating eye care into primary health care in accordance with WHO guidelines,
2) reducing waiting lists by expanding optometrists’ rights to the EU level,
3) reforming the healthcare market and pharmaceutical distribution to improve the availability of medicines and services.
Näe ry influences
Näe ry keeps its members, stakeholders, and the media informed about current issues in the optical sector.
24.9.2026–News
The optical retail sector meets consumer expectations
A recent survey commissioned by the Federation of Finnish Special Commodity Trade ETU highlights Finnish…
Read more22.9.2026–Blog
Who will build the next growth story in the optical sector?
Entrepreneurship in Finland is currently going through an interesting phase. Despite economic uncertainty, new businesses…
Read more4.9.2026–News
Entrepreneurship in the optical sector offers freedom, opportunities and meaningful work
There are several paths to entrepreneurship in the optical sector, including starting a new optical…
Read moreStatements
In sight – news from members
1.10.2026–In sight
Instrumentarium tested Finns’ driving vision – nearly one in six drivers had poor or only satisfactory eyesight
Instrumentarium conducted a three-day field study (N=245) to assess Finnish drivers’ vision for driving. The…
Read more
25.9.2026–In sight
Dry eye disease – Symptoms alone do not reveal the underlying cause
Dry eye disease is often associated with burning, a gritty sensation, excessive tearing, and fluctuating…
Read more
23.9.2026–In sight
CooperVision launches MyDay Energys® contact lenses: next-generation optical design engineered for exceptional comfortNew hi
New high-quality daily disposable contact lenses combine innovative optical design and Aquaform® Technology to deliver…
Read more
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What’s happening in the world of vision right now? Why are eye conditions becoming more common? What can lens technology achieve? Our newsletter, delivered straight to your inbox, brings you the most interesting topics from the world of vision and eye health.
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Optical Retail in Finland
The latest data on key figures and forecasts for the optical retail sector. The figures are compiled in real time from various statistical sources. The ETU-bot of the Federation of Finnish Special Commodity Trade (Etu ry) updates the data, analyzes it, generates text, and automatically produces the latest forecast whenever the data is updated. The time series forecast is compiled from the unseasonally adjusted historical turnover data and is used to calculate the forecast for the change in turnover for the remainder of the year and the turnover trend for the next six months.
Näe represents responsible optical stores in Finland
Registry for Professional Development
The registry lists opticians’ professional qualifications for fitting contact lenses, administering diagnostic medications, fitting assistive devices for the visually impaired, and serving as occupational health care specialists.
In co-operation
We advocate for our members’ interests in collaboration with Etu ry, the Finnish Enterprise Confederation, and the Finnish Commerce Federation. Internationally, we exert our influence through the Nordic Council of Opticians (NOR) and the European Council of Optometry and Optics (ECOO).
Follow us on social media
You can find information about current issues and events in the optical industry on Näe ry’s social media channels.
